Updated: Aug 26
Digital Marketing is one of the most efficient way to get people find your brands, look at your products and know what you offer. As the competition becomes harsh, you need digital marketing to create more opportunities for your business. However, digital marketing massively changes over time. It involves in various types and audience interaction, therefore sometimes it is hard to deal with. We come up with this post to show you types of digital marketing that available for your business. Once you have better understanding about how many types of digital marketing to exploit, you may come up with right digital marketing channels for your business.
1, Search Engine Optimization (SEO)
SEO is the process of optimizing content and technical set-up to get as many visitors as possible reach your website. Your pages would appear at the top of a search engine result as the result of specific keywords. If you want to get more people to check out your website, get more awareness, traffic, leads and conversion, SEO is a good choice.
2, Content Marketing
There is a famous term in digital marketing called “Content is King”. Content marketing focuses on the creation and promotion of content for marketing purposes such as generating lead, traffic growth or raising brand awareness. “Valuable” and “relevant” content is the good fuel to drive your digital marketing strategies. Best content marketing techniques include:
Podcasts & Webinars
Workbooks and Templates
3, Paid per click advertising (PPC)
This type of marketing refers to a driving method that businesses pay the publisher whenever people click on the ads. This form can be used on social media (Facebook, Twitter,…) or search engine (Google).
4, Social Media Marketing
Social Media marketing promote your content and brand on social media platforms for marketing purposes. By using social media, you can create efficiently communication with your customers. Social media platforms promote conversation among users, therefore they are great channels to build up relationships with customers. Anyone type of business can benefit from social media marketing. Social media help you to leverage image of your brand, product or business in a powerful and trendy manner. The channels you can use for social media include:
5, Email Marketing
Email marketing is one of the oldest form of digital marketing. However, it is still one of the most popular and efficient type. Email marketing refers to send email regularly to your target customers, normally to promote products, events, content or discount. Moreover, email marketing can be used to strengthen the bond between brand and customers. For example, you can use email marketing to send cards, invitation or congratulation to customers. Types of email marketing includes:
Follow-up email for visitor who download something from website
Promotion for loyalty program members
Tips series email
News and Updates
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