Updated: Dec 17, 2020
Most people often think that page speed depends on Internet service providers, but they do not think that website speed is really the source of internal problems. While the speed of downloads and data packets on the Internet clearly plays an important role in the speed of the page load, there are actually a number of factors that determine how quickly content is displayed in browsers.
In 2010, Google confirmed that page speed is an important factor in user experience, Google considers page speed as a ranking factor for a website, which now greatly affects the visibility display of the site in the SERP.
Nearly half of internet users expect page speed to be in the range of fewer than 2 seconds; While the experts at Google believe that a website is optimized and deserves the top ranking, load time should be less than 0.5 seconds.
These numbers are plausible and are accepted by a multitude of studies showing that web speed can lead to serious losses in transactions, only due to the extra time spent, making users feel lost patient and as a result, they quit your online purchases.
That's why we choose to track website load times from the perspective of small businesses, which in turn provides you with useful information that can improve your website's position.
What factors determine page speed?
In terms of appearance, it is very difficult for website owners to know what is causing their website to load inefficiently. But in general, each of the ingredients outlined below can contribute to your website's load speed.
1. Web hosting
The place where you host the site has to pay a lot of costs when the customer experiences the website. If you are using this service because of a low-cost offer, this could be the first mistake that causes the page speed to become slow. Avoid this mistake by hosting your website with Cloud Server.
2. Images are large in size and capacity
There is a big difference between the resolution required for print and screen images. Normally 1000 pixels at 72 dpi will always be suitable for your needs; however, larger file sizes can also be compressed to remove unnecessary data.
3. Media from outside
Embedding YouTube videos and other content is a great idea, but make sure the files are only the right frame size.
4. Not optimized for certain browsers/devices
Your website will have different page load speeds across different browsers and devices. If the website is doing quite well on Google Chrome but is not properly formatted in Safari, then the ranking will suffer as well.
5. Too many ads
Too many ads cause pagespeed web to slow down, so you should only use ads if they deserve the extra processing that deserves the cost of losing website speed.
If you are using WordPress or another site builder, the theme you choose may contain complex code, which increases your page load times.
Widgets can be highly complex coded that require significant processing power.
The real back-end of each website comes with coding. If the HTML or CSS is too heavy, they will decrease the page speed.
For Irvine Marketing Services, our team is carefully crafted and consisting of professionals who are excellent in their areas. We work together to bring the best results out of your project. We know that one size does not fit all, and your project is unique in its way. That’s why we offer full support to our clients, from start to finish, to bring an outstanding project that matches our clients’ goals with a reasonable Contact us for a free quote!