Updated: Dec 15, 2020
No matter if you are a small or large business, if you are running your business on digital channels, it is a must that you should pay attention to SEO. SEO is one of the most misunderstood terms in digital marketing, sometimes you get it, and sometimes you don’t. It also requires many efforts in the long run. So what is SEO and is it worth investing your time, money, and effort into SEO marketing? Search no more, we got the answer right here!
What is SEO?
SEO stands for “Search Engine Optimization” which is the method involves in increasing the quality, the quantity of the traffic to your website as well as get your web traffic organically. It is about understanding your target customers and create what they are searching for. In SEO, we determine what people search online, which words they use to search, and what content they may want to consume. Knowing the answers to these, business owners may be able to build your connection with people who are searching for products and services you are providing.
Why do business owners need SEO?
Other marketing channels such as advertising, social media, and other online marketing solutions can drive people into your website, most the website traffic comes from search engine. Let discover what can SEO bring to your business.
1. SEO offers long term results for your business
For people who just start a new website, SEO can be challenging. After a few months of doing it, you may come to the conclusion that “SEO doesn’t work”. However, as we mentioned before, SEO takes time and effort. You’ll see the result within approximately 6-12 months. Although this may be a quite a long time, the result is rewarding if you have done it correctly. Also, the result can last for years and this is important for small business owners who are struggling to be successful. The visibility of your business on a search engine is extremely profitable in the long term existence of your business. Marketers see SEO as a long term approach since it offers credibility and trustworthiness to web users.
2. Impressive ROI
SEO can bring surprisingly great returns if you have a healthy investment and stable process. SEO can bring you more click than PPC marketing does. According to BrightEdge, 40% of revenue is captured by organic traffic so you have better optimize your organic keywords on your website. Now, this process may take time and effort, but it is worthy. More organic keywords earning means higher click rates and may eventually turn into a lead, sale, or call.
3. SEO can be cheaper than other paid strategies
If you are willing to spend a more than 6-months period to do SEO, it can be cheaper than other paid marketing solutions. If you invest in SEO, you only need to strongly pay within the first period. If you do correctly, it will go by itself. You don’t have to pump money into it constantly. Compare to other paid marketing solutions that require monthly paid as long as you want the traffic into your website, this first-period investment would be cheaper. Not to mention that paid advertising provide short-term results only, for businesses that aim to last long, SEO is a better choice.
4. SEO is quantifiable
SEO will also offer you analytic data on your website, giving you a clear insight into your website activities. You can use the data to make decisions on what and where need to be improved. Of course, it will take time to learn to understand these data, but it does not only help you with your SEO but also help you with your business. There are tools that you can use to track your website’s performance such as Google Console or Google Analytics. These tools give you information on who are your audience, your popular keywords, or your top pages. Having this information help you understand your target customers and are you providing what they want, hence, improve your business.
5. SEO is credible and trusted by your audience
The goal of SEO is to build reliability and trust in search engine users. Back in the past, it was easy to gain SEO ranking by using some sorts of shortcuts. But now the internet users play the most important roles. Only qualified marketing efforts can get to users. You need to offer a nice-clean and easy to use the website, a good user experience, and valuable content to earn authority. But once you got the authority, your business will be trustworthy and more people will come to you.
To close this article,
SEO is important for any business that wants to run its marketing activities online. SEO does not only increase your company’s visibility but also the only online marketing channel that can continuously pay dividend time after time. No matter big or small it is, SEO can bring your business many rewarding results. If you have difficulty in doing SEO, we as SEO experts can help. Irvine Marketing Services is specialized in SEO Marketing and we can help you reach the top page of the search engine as you always desire. Contact us for a free quote!