Updated: Dec 15, 2020
If you're a businessman, you have a product/service that needs to be sold. Having the best product in the world doesn't mean it can be bought. That's why you need marketing to bring products to customers. Just because you have a website on the Internet does not mean that people will know your company. There are hundreds of millions of websites in the world, so no one will know your company if you do not promote it. In fact, there are many ways for you to bring your website to users, some need to pay for traffic, some completely free. Here are 9 tips to promote your website to the front page of the search engines.
1. Solidify your website SEO
Search engines are a great source of the traffic to your website. If the website ranks higher on the search engines, the more organic traffic to your website will also increase. Unlike SEM, you will spend a lot of money on PPC and have to do more organic traffic by yourself. SEO is completely free and you can refer to our blog posts for effective SEO.
More information about SEO:
2. Google Adwords
You might think that online advertising on Google is too expensive for small businesses. But actually, the form of Pay-Per-Click (PPC) advertising is really the fastest solution. Meanwhile, SEO optimization takes a long time to see the effect. Paid advertising (PPC) is a great alternative to increase high-quality traffic to your website. But it only works for a short time.
3. Building community on Social Networks
Social media like Facebook, Twitter, LinkedIn, Instagram, ... are an important platform to help you increase quality traffic.
This is a unique direct communication channel where you can interact with your target customers in the most natural and friendly way. And this is also the reason why so many brands strive to develop a community on social media.
4. Set as great title SEO as possible
The title is one of the most important parts of a post. When the title is not attractive, users will not click on the article to experience even if your content is quality. It's true that writers at BuzzFeed and Upworthy often write on 20 different headlines before deciding on the best title.
5. Start blog
The blog will be the place where you share useful information to users. By visiting your website through searching for information, your website will also increase traffic and inadvertently give company information to users. In addition, you can be ranked through high-keyword blog posts.
More detail about the blog, read this article:
6. Optimize page load speed
Your website not only increases your conversion rate but also increases the right traffic because when it loads quickly, search engines can crawl your website faster and find more content. Users also like websites with the fast page loading speed, they will feel interested and loyal to the website in subsequent searches. If the load speed is too slow, they will definitely not click the next time, from which traffic will decrease significantly.
7. Don't ignore Email Marketing
One of the simplest things that most people don't do is send out email marketing for continuous marketing to customers who have provided email addresses. Whether this is a weekly newsletter or a daily piece of content, this is the best way to keep users engaged and in mind the brand of your business.
8. Create “satellite” pages
You can build “satellite” websites that are optimized for specific goals, take care of them as a primary website, and use those websites to promote your main website. It's also a great way to promote reach without paying for it.
9. Keep website design neat and easy on the eyes
Improper website design will prevent your users from spending time on blogging and reduce visits. Meanwhile, a good and sensible design will help users discover more content.
For Irvine Marketing Services, our team is carefully crafted and consisting of professionals who are excellent in their areas. We work together to bring the best results out of your project. We know that one size does not fit all, and your project is unique in its way. That’s why we offer full support to our clients, from start to finish, to bring an outstanding project that matches our clients’ goals with a reasonable price. Contact us for a free quote!