Domain name: How to choose a domain name?

Updated: Dec 15, 2020

What is a domain name?


A domain name is easy to remember the name to assign to an address on the internet, for example,,, and so on. It replaces a series of hard-to-remember numbers called IP (Internet Protocol Numbers). You can think of a domain name as your home number address that exists on the network. Individuals and businesses participating in activities on the Internet, registering a domain name is the first thing when making a website. It’s also the way of brand protection of business on the Internet.

Domain name registration is overseen by an organization called ICANN (Internet Corporation for Assigned Names and Numbers). ICANN manages which domain names can register and contain the central database of the referring domain names.

Because there are only 1 and 1 only on the Internet, you cannot register a Domain Name when someone else is the owner. If you need to register 1 Domain Name corresponding to your business name on the Internet, check and register immediately before someone else loses your domain name registration.


What is Top Level Domain?

TLD stands for ‘top-level domain’ - the top-level domain name - is the extension after the last dot of a domain name, at the first level of the domain name system on the Internet. There are thousands of TLDs out there that can be registered, and the most common TLDs are .com, .org, .net and .edu

TLDs can be divided into two other categories:

Country code top-level (ccTLD) domain and Generic top-level domain (gTLD) as we often see. If you intend to do business professionally and use the website for a long time. Always choose gTLD or ccTLD.

The domain name granted in the form of .com, .edu ... all must comply with a general rule that all countries must comply with as follows:

  1. .com: for corporate businesses, commercial organizations (Commercial).

  2. .edu: for research institutions, education, schools (Education).

  3. .gov: for government agencies and governments (Govemment).

  4. .net: for organizations, companies implementing network functions (NetWork).

  5. .org: intended for political and social organizations (Organizations).

  6. .int: for representatives of international organizations (International Organization).

Nowadays, there are more than 350 million domain names registered and thousands of more registrations every day. This means that all good names have been or will be registered soon, making it difficult for new users to choose a good domain name for their website.


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Obviously, we can’t tell you what domain name is right for your specific website. However, here are some quick tips to help you choose a domain name for your website:

Tip 1: Choose a domain name with the .com extension because it's the most popular, easy to remember, and easy to promote.

Domain names with gTLD / ccTLD will help the website build higher trustworthiness than strange TLDs. Moreover, Dot-Domain .com or .net will make it easier for users to remember because of its familiar nature. Many users, especially those who aren’t like as tech-savvy, will automatically type “.com” at the end of every domain without thinking about it.

Tip 2: Make sure the name is short, easy to remember

The goal of the domain name is to help users access the website of the business through a shorter Internet address than an IP address. If you choose a domain name that is too long and difficult to remember, it only makes the user unable to remember your website.

Besides, your domain name also should be easy to pronounce or spell, and do not use numbers or hyphens to avoid confusion and mistake. To avoid loss of traffic from users, when choosing a domain name, limit double letters. This happens because users may mistakenly remember double the number of words, leading to no link to your website address, but possibly another website's address.

Tip 3: The domain name should be related to the company name and the field of activity

A strong domain name will include the objective factors mentioned above and the main subjective factor is that it needs a strong keyword. To make a domain name work effectively, you should choose a domain name that contains your company name or the main keyword of your company field.


Domain naming is an important step when you want your business to appear in the Internet environment. However, you need to do your research to put a domain name worthwhile because it will stick with you for a long time, you can also consult the domain name suggestion tools before choosing a suitable domain name company.


For Irvine Marketing Services, our team is carefully crafted and consisting of professionals who are excellent in their areas. We work together to bring the best results out of your project. We know that one size does not fit all, and your project is unique in its way. That’s why we offer full support to our clients, from start to finish, to bring an outstanding project that matches our clients’ goals with a reasonable price. Contact us for a free quote!

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